One company that I believe is using Pinterest really well is Forever 21. They are able to not only display their clothing effectively but to give outfit ideas which, in itself is a marketing tool. They have different boards for tons of different categories and you can absolutely find some that has things that interest you. These boards are very specific:
Another really effective thing that Forever 21 takes advantage of is putting discounts and things like that on Pinterest for the Pinterest community to take advantage of. This allows Pinterest to pull its own weight when it comes to social media. Many Forever 21 fans would join Pinterest purely for the discounts they could get. This opens their consumer up to a whole new world, the world of Pinterest.
Creating a How-To Pinterest board is a really good way to keep people interested in their products. It allows people to keep and love the Forever 21 style, without forcing them to spend the money. This may seem like a really silly thing to do, but it is working pretty effectively for Forever 21:
I really think that if you want to have a successful Pinterest account, Forever 21 is the company to follow.
A news organization than I think does a really great job utilizing Pinterest is CNN. They use different boards to organize their different news. They have boards for other parts of the world, or different parts of the news. This is a really great way to allow people to organize which ape of news they want to follow. If you want to follow only inspiring stories, then you can…
They are very active on Pinterest and update their boards daily. If you want to look at an organization that is effectively using Pinterest then CNN is the place to go.